You’re In Good Company!

In Good Company is where I share my learnings and experiments with creativity.

As AI influences how we build, I’m adapting my practice through curiosity, play, and writing. Our future as designers relies on how thoroughly we examine the technology we help create and how deliberately curious we are about the world around us.

This space is my ongoing exploration of AI-era design. I want more designers to be intentional, to develop leadership skills at any level, and to up skill together as the ground shifts beneath our feet.

You’ll find:

• Essays on concepts impacting our creativity, such as agency and momentum,

• AI experiments with step-by-step prompts you can use,

• Tools and workflows I’m testing in real time,

• Reflections on craft, leadership, and building with intention,

• The messy middle of creating things, not just the polished results.

I’m a product designer, and serial re-inventor. I believe the world is more malleable than most people think, but only if you’re willing to touch it.

If all of this is your speed, you’re In Good Company.

Entries to expect

Essays
Stories from work and life, conversations with builders/leaders in the wild, and curated lists of resources to sharpen your practice.

AI Experiments
A transparent build diary of how I am using AI in my work, with prompts, configs, and outcomes.

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The Author

Hello! I’m ÌníOlúwa Abíódún, a lawyer turned product designer with over a decade of experience in startups, scaleups and global companies across fintech, cybersecurity, HR tech and SaaS.

These days, I work at the intersection of brand, product, and growth design at Intercom, building products that work well.

I’m also a mom, which means I’m very good at prioritising and very bad at pretending to have infinite time.

You can connect with me on LinkedIn or reach out to me at tbc@iniabiodun.com.